PLP & PDP - Avenue
PRODUCT LIST PAGE: Although the Avenue Product List pages shared similar framework to its sister brand Loralette's design, unique features such as photography colors and visual category filtering within header modules made the page feel unique to the brand. The grid features an additional column of tiles to make browsing the larger product catalog faster and easier.
PRODUCT DETAIL PAGE: To accommodate a massive and constantly-changing catalog, Product Detail pages were designed with a clean, minimal feel. Re-useable content modules, like this one, added a sense of product storytelling to the page, while minimizing need for unique content production per page.
- Project Roles
- Art Director, Creative Director, Designer, UI Designer, UX/IA Designer
- Avenue Stores, LLC
- Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, E-Commerce, Maintaining Schedules, Mobile, Sketch, Usability Testing
- Websites, Branded Content, Visual Designs, Photography
- Project Industries
- Fashion, Retail