For over 35 years, Avenue has been a leader in the fashion industry for plus size clothing. Since joining the company, I’ve had the chance to work on every aspect of the brand’s design needs, including digital marketing campaigns, art directing photo shoots and leading a full website redesign. The Avenue homepage spoke to a more more mature audience than its sister brand, Loralette, with an elegant, sophisticated look. Striking photography struck a balance with fresh color & type to make promos stand out in an elevated way. CTAs and high-contrast typographic elements stayed true to brand.
- Project Roles
- Art Director, Creative Director, Designer, UI Designer
- Adobe InDesign, Adobe Photoshop, Creative Direction, Fashion, Art Direction, Brand Strategy, Conceptual, Creative Research, Creative Strategy, Design, Design Strategy, Digital, E-Commerce, Lifestyle, Management of Teams 1-10, Mobile, Maintaining Schedules
- Websites, Branded Content, Visual Designs, UI Design, Photography
- Project Industries
- Fashion, Lifestyle, Retail