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PLP & PDP - Loralette

PRODUCT DETAIL PAGE: Inspired by high fashion and luxury clothing brands, I took a modern approach to the Loralette Product Detail Page, forgoing traditional thumbnails in favor of scrolling, full size alt-images. For select products, a deluxe PDP layout, as seen below, features product storytelling in the form of engaging content and imagery. Smart product recommendations and “Shop the Look” modules provide opportunities for cross-sell and up-sell, and a mobile-first design maintains a consistent feel across multiple device breakpoints. PRODUCT LIST PAGE: Thanks to a subtle background of soft blush, the on-figure photography lets each product tile gently pop against the clean white background of the PLP. Subtle details like the rounded edge of alternate color add a soft, feminine feel to compliment the clean edges of the product tiles. Full-width content blocks break up the grid to provide alternate navigation paths as well as opportunities to highlight promotions in a branded manner. Mobile friendly filter designs and typographic badging keep consistent with the modern, minimal vibe.

Project Roles
Art Director, Creative Director, Designer, UI Designer, UX/IA Designer
Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, E-Commerce, Maintaining Schedules, Mobile, Sketch, Usability Testing
Branding, Websites, Brand Identity, Branded Content, UI Design, UX Designs, Visual Designs, Photography
Project Industries
Fashion, Lifestyle, Retail
PLP & PDP - Loralette
PLP & PDP - Loralette
PLP & PDP - Loralette