Loralette is a new plus-size clothing brand targeting fashion-focused millenial women. I was involved in every aspect of creating the brand aesthetic, directing photography and video, and designing the site experience, with the goal of inspiring confidence in curvy girls.
Being the first impression for many shoppers, the Loralette homepage was designed to convey the youthful energy and spirited style of a newly launched brand. Carefully balancing clean, modern photography that captured the brand essence with communication priorities such as sales, promos and new trends, and constantly evolving to feature unique seasonal campaigns, the homepage always maintains its signature fresh look and feel.
- Project Roles
- Art Director, Creative Director, Designer, UI Designer
- Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Design, Digital, Brand Strategy, Conceptual, Creative Research, Creative Strategy, Design Strategy, E-Commerce, Lifestyle, Management of Teams 1-10, Maintaining Schedules, Mobile
- Branding, Visual Designs, Websites, Brand Identity, Branded Content, GIFs, Photography, UI Design
- Project Industries
- Fashion, Lifestyle, Retail