Adidas Deerupt Launch
Please visit the full project for more details and images.
The production house Le Pacte asked me if I was down to do live visuals for the release event of Adidas Originals new runner shoe “Deerupt”. The guest list was limited and only a few selected Scandinavian guests that were flown in from Norway, Denmark and Sweden.
As often with events the show was only a few weeks away and I got to work intensely with all aspects of the production. Everything from drawing and visualising the table they all would be seating around to creating the content used on all the surfaces that was projected. Of course with Adidas guidelines in mind so it would fit the rest of the set design.
We ended up using seven projectors; four for the huge back wall and three for the table. Making all of them matching up the in the right angles and blending nicely to get as much light out as possible. I had the chance to work with many talented people for this project and it ended up being a truly visual evening for the guest.
- Project Roles
- Animator, Art Director, Content Producer, Creative Director, Designer, Event Producer, Motion Designer
- Adidas Originals
- 3D, 3D Generalist, After Effects, Cinema 4D, Creative Direction, Design, Event Management, Fashion
- Branded Content, Branding, Corporate Events, Events, Fashion Designs, Key Art
- Project Industries
- Advertising, Fashion, Lifestyle