Please visit the full project for more details and images.
QDB wanted children to experience what it really means to start their own company. So during the huge national day celebrations in Qatar they set up a tent that invited kids to play an AR game, play with a touchscreen application and watch this film about the process of building a lemonade empire.
It's always fun creating content for kids as you can be more playful than usual. I worked closely together with Linda Molin who did all of the character animations and built everything around the mood-board which was created. I had a great time building the lemonade factory with all of its details and stations, figuring out the best solution to place hundreds of houses in the city of Doha and texturing the playful looking globe for the end shot. The film as a whole can be seen at Studio Smash's website.
Animator, Art Director, Artist, Creative Director, Designer, Director
Qatar Development Bank
3D, 3D Generalist, After Effects, Cinema 4D, Creative Direction, Design
Advertising, Brand Films, Character Designs, Key Art, Products - Digital