Caramella Moo - The Original Thin Toffee

As a freelancer, I worked with the toffee company Caramella Moo. I worked with the owner to create a full identity for the product. I wanted to create a fun and modern identity that would reflect the quirky name and personality of the brand. I created the brand mark of a single line illustration of a cow that could be used across the packaging and the brand. After creating the logo and colors I worked to create packaging that would stand out.