Maybelline New York
Working with both US and global departments, I art directed and developed all internal communications platforms including website, product launch material and branding guidelines.
Externally, directed and designed for their Fashion Week press activations and produced events for their NYC-based product launches. This included full scale visuals and experiential installations.
With their merchandising team, we directed, storyboarded and designed interactive POS displays for major launches and holiday.
- Project Roles
- Art Director, Content Strategist, Designer
- Maybelline New York
- Art Direction, Brand Strategy, Design, Interactive, Social Media Strategy , Experiential
- Advertising, Brand Guidelines, Editorial Designs, Events, Social Media Content, Websites
- Project Industries