Global Strategy, Event Conception, Internal Communications Development
Laboratoires La Prairie represents exclusive, scientifically advanced skin care. The brand’s origins can be traced back to the famous La Prairie Clinic in Montreux, Switzerland – a pioneer in anti-aging cellular therapy.
Working with their US and global marketing departments, I developed experiential PR strategies, merchandising, event launch concepts and internal communication guidelines. Understanding that their brand’s DNA is rooted in innovation and science, it was imperative to keep concepts aligned with emerging technology.
- Project Roles
- Art Director
- la prairie
- Art Direction, Design, Experiential
- Brand Guidelines, Briefs, Events, Treatments
- Project Industries