Pioneered by celebrity makeup artist Rea Ann de Silva, Beautyblender is the OG beauty tool responsible for creating the category itself. On its 15th anniversary, it expanded into color with the BOUNCE Foundation line— 40 shades formulated with 24-hr moisture whip technology. Working with the brand’s marketing and PR teams, we created a global campaign which uplifts and takes the brand straight to 2019.
Kicking off the launch in Soho, NYC, we created a BB Bodega pop-up filled to the brim with bubblegum pink corner-store staples.
BOUNCE to date is the most successful foundation launch in the history of Sephora.com.
- Project Roles
- Art Director, Designer
- Art Direction, Design, Experiential
- Advertising, Billboards, Brand Films, Brand Identity, Events, Installations, Packaging, Social Media Content, Treatments
- Project Industries