HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson’s graphic novel of the same name. The series follows Nick Sax (Christopher Meloni, Law & Order: SVU) – an intoxicated, corrupt ex-cop turned hit man – who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriated life is forever changed by a tiny, relentlessly positive, imaginary blue winged horse named Happy (Patton Oswalt).
From overall strategy to video, social and digital concepts to copy direction and more, I was an integral part of crafting the launch campaign for the series premiere in November 2017.
- Project Roles
- Copywriting, Producing
- Commercials - Video, Social Media Content, Social Media Copy
- Project Industries