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Pampers Game Face

What do both Olympians and babies have in common? Game faces! With the Pampers Game Face Maker, on Facebook, we encouraged moms to create their own memes featuring their baby's "Game Face". They could choose from over 100 lines to customize their meme before sharing it on Facebook or Twitter with friends and family. The winners of the Pampers Game Face Sweepstakes, had their very own photo shoot with David Wise.

Project Roles
Art Director
Saatchi & Saatchi NY
Art Direction, Conceptual, Post-Production
Social Media Content
Project Industries
Pampers Game Face