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Role Models - Bonobos

We wanted to position men's fashion brand, Bonobos, as a source of inspiration for modern men, highlighting a world of “role models, not male models.” our work came to life through print, digital, ooh, and podcasts, featuring men who make remarkable contributions to society. those featured include Leland Melvin, Ryan Duffy, Jason Flom, and Sean Brock.

Project Roles
Art Director
Company
Observatory (formally CAA Marketing)
Skills
Art Direction, Creative Direction
Media
Apparel
Project Industries
Advertising, Fashion
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos
Role Models - Bonobos