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Daylight Savings - Nest

BRIEF Nest wanted an asset referencing Daylight Savings Time for their social media channels. IDEATION The questions I asked were: What makes Daylight Savings time unique? Is there any way we can use the visual of clock hands moving backwards in conjunction with the sun’s position in the sky changing? What about with the Nest thermometer’s hands? How can we have visuals of both a clock and a Nest thermostat without the images interfering with one another? My concept was a series of clocks, all ticking backwards, ending with the Nest thermostat. STYLE DECISIONS By choosing classic clocks from increasingly modern eras, the suggestion is made that the Nest is the classic modern clock.

Project Roles
Animator, Creative Director, Designer
2D, Adobe Illustrator, After Effects
2D Animations, Installations
Project Industries
Advertising, Lifestyle