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The Newest Trend in Hair is Actually Taking Care of It

The concept: The newest trend in hair is actually taking care of it. The natural look may be “in,” but the lengths we go to get it are anything but. Between heat styling and chemical treatments, women will do whatever it takes to get great hair— except take care of it. Kérastase is empowering women to put an end to 
damaged hair, giving them the tools they need to love their hair with an affordable 3-step routine. I worked on a team with another AD, copywriter and strategist to create a campaign for L'Oreal's Kérastase brand, announcing new adjusted pricing for their hair care lines. The campaign lived across social, digital, print and in-store.

Project Roles
Art Director
Skills
Art Direction
Media
Social Media Content
The Newest Trend in Hair is Actually Taking Care of It
The Newest Trend in Hair is Actually Taking Care of It
The Newest Trend in Hair is Actually Taking Care of It
The Newest Trend in Hair is Actually Taking Care of It
The Newest Trend in Hair is Actually Taking Care of It