Shoot for Good
Honor Phones of Huawei Technologies wanted to launch their new phone with an AI-powered camera in India. The camera is so powerful, in the matter of milliseconds it can detect the object at hand and focus on it. An auto-focus so fast and precise no photographer would miss their shot, right? We decided to test it.
Wild animals are notorious for being difficult to shoot, even for seasoned photographers. We proposed a unique livestream where amateur photographers could capture the rarest of Indian animals with the Honor 10's AI-powered camera. Phones would be set up across the country at spots where these animals are known to frequent. We'd host a livestream so that people could wait for these elusive animals. With every successful shot, Honor would donate money to WWF towards their conservation.
- Project Roles
- Dentsu Webchutney
- Conceptual, Copywriting
- Advertising, Interactive Videos
- Project Industries