The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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Bud Light Livingrooms

For the past 3 years we've dominated light beer sales over Coors with consumer centric programs that reward our drinkers. Until this year, access to these experiences was through the Bud Light Living app...so when content was shared, it was a re-cap. Which left our drinkers feeling like they had to win the beer lottery to gain access.  In 2017, we launched the BUD LIGHT LIVING ROOMS. A once-in-a-lifetime experience you could actually book. We chose 4 passion points that resonated with our core target and in May of 2017, held the ultimate house party to launch content and let our consumers know they could book these experiences and actually hang-out with their favourite celebs within their passions...here's how we launched this program...

Project Roles
Content Strategist, Creative Director, Event Producer
Company
Anomaly
Skills
Content Management, Content Strategy, Creative Direction, Event Management
Media
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Advertising
Bud Light Livingrooms