Bud Light Livingrooms
For the past 3 years we've dominated light beer sales over Coors with consumer centric programs that reward our drinkers. Until this year, access to these experiences was through the Bud Light Living app...so when content was shared, it was a re-cap. Which left our drinkers feeling like they had to win the beer lottery to gain access.
In 2017, we launched the BUD LIGHT LIVING ROOMS. A once-in-a-lifetime experience you could actually book. We chose 4 passion points that resonated with our core target and in May of 2017, held the ultimate house party to launch content and let our consumers know they could book these experiences and actually hang-out with their favourite celebs within their passions...here's how we launched this program...
- Project Roles
- Content Strategist, Creative Director, Event Producer
- Content Management, Content Strategy, Creative Direction, Event Management
- Advertising, Commercials - Broadcast, Social Media Content
- Project Industries