Two moms chit-chattin’ about their favorite Kohl’s shopping hacks while sharing their recent hauls with us. Mom humor + a dash of seasonal products + top it off with some the occasional frequent nod to Kohl’s Cash.
Collaborated with senior copywriter to concept and pitch series to Kohl's internal team. Ideate storyline for each episode to include product priorities and value triggers provided by strategy partner's brief. Worked with agency and production house to actualize the project.
Conceptual, Content, Creative Strategy
Commercials - Video, Pitch Decks, Social Media Content