Moda Operandi Brand Refresh

In collaboration with Lotta Nieminen and the in-house team, we repositioned Moda Operandi’s identity for a modern market. We developed a confident visual voice that embodied a high-end playfulness and reflected Moda’s role in contemporary luxury. We worked to expand the three corner-stones of the new brand – shape, colour and beskpoke typography – to create an inspiring and distinctive experience across all brand touchpoints. To launch the new brand, we captured Moda as a portal into extraordinary worlds – waiting
to be discovered.