Strategy, content creation, and product design for an online learning system.
My second major project as design director at Vocabulary.com was to transform our library of lists into a comprehensive set of works, build out a library of collections, and expand profiles to authors and publishers. I worked with a multi–disciplinary team of editors, engineering, and our customer success team on this project.
Every list represents a set of chapters from a book (for example: Chapters 1–4 from To Kill a Mockingbird). As teachers assign lists to their classes, students will complete activities such as quizzes and spelling bees. Typically the teacher will assign multiple lists, so students complete the entire book. One goal of this project was to merge all of these lists into a work, thereby reducing friction for both teachers and students.
Working closely with my team, I helped write and develop content ideas, and set the direction for all of the templates that our editors would use to build these pages out.
- Project Roles
- Content Strategist, Creative Director, Designer
- Adobe Photoshop, Copywriting, Sketch
- Editorial Designs, Product Designs, UI Design, Visual Designs
- Project Industries
- Education, Technology