Business, Marketing & Social for Ivy Glam Beauty Bar & Academy
Ivy Glam was already a budding empire with a fashion line and solid base of fans dedicated to her one-of-a-kind nail art. I met Ivy through a mutual friend, the very talented designer Minh Nguyen. Ivy co-owned a nail salon with her family but wanted to open her own, luxury beauty bar, and I wanted to help.
I wrote Ivy's business plan, marketing strategy, and multiple formal documents regarding financing, legal matters, formal correspondence, business proposals, and more. Through this process I developed her official letterhead.
Next I built a website using Wix, updated her social accounts to match the new branding created by my friend and former colleague Saige Yonika, and I began creating graphics and content for social, website, email, and more.
It's been three months since the Grand Opening and Ivy Glam Beauty Bar is living large. Now we're shifting our focus to recruiting students for the Academy. I truly believe she is building a Beauty Empire.
- Project Roles
- Content Strategist, Copywriter, Creative Director, Designer, Editor (Brand/Content), Project Manager, Strategist
- Ivy Glam Beauty Bar & Academy
- Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Design, Digital, Marketing Strategy, Project Management, SEO, Social, Social Media Strategy , Strategy, Wrangling - Celebrities
- Advertising, Brand Identity, Branded Content, Branding, E-commerce Platforms, Social Media Content, Social Media Copy, Websites
- Project Industries
- Advertising, Beauty