"Light Is Love" - Sundance Film Festival / Sundance Institute
"Imagine a world without stories. For 30 years, the Sundance Institute has championed the risk takers and pioneers whose stories reflect and shape our world."
Inspired by the mission of the Sundance Institute, I came up with an idea that showed how a brilliant story can dispel darkness, illustrated through a massive wooden lightbox. My concept won the bid to produce this short and screen it before all the films at the 2011 Sundance Film Festival.
This became a special project while working at Participant Media/TakePart, and thankfully I had the help of a team of makers, artists, and musicians to pull it off (with Mariana Blanco leading as the director). We outfitted a RGB LED light system into a CNC-made box that responded to programmed images and video. The project was magical to create, and even more affirming when Robert Redford read the story I had written.
- Project Roles
- Creative Director, Producer, Strategist, Writer
- Sundance Film Festival
- 4K, Art Direction, Brand Strategy, Carpentry, Cinematography, Commercial, Consulting, Copywriting, Creative Direction, Creative Research, Creative Strategy, Fabrication, Final Cut Pro, Language: English, LED Mapping, Low Budget, Management of Teams 1-10, Non-Union, Post-Production, Producing, Storyboarding, Strategy
- Brand Films, Brand Identity, Branded Content, Budgets, Case Study Videos, Commercials - Video, Manifestos, Pitch Decks, Sets, Storyboards
- Project Industries
- Advertising, Entertainment, Non-Profit