Seed rolled out its affiliate program, Seed University, on June 25. The idea behind Seed University, which exists solely on Instagram, is to revamp how influencers become involved with brands. Instead of the usual experience in which a brand tells an influencer what to say and why, without explaining the science or necessity about the product, Seed wants its ambassadors to know everything about the product—and make it a mandatory process (otherwise the influencers aren’t allowed to sell products and get commission).
To become an affiliate member, influencers must take a six-unit course on Instagram (this runs about 50 minutes) and then pass an exam at the end. The program is currently in beta and has more than 1,300 members so far. Influencers who join Seed’s partner program and “pilot class” are eligible to receive 100% commission on the first month of a customer’s subscription.
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