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Ladders

Product design and product marketing for an innovative job board. Ladders is a career site for serious professionals, and flips the traditional model—candidates pay for access to a highly curated pool of higher–paying, senior level jobs. I developed a series of marketing communications for both candidates and recruiters, and crafted new digital experiences for both groups of Ladders customers. Starting on the candidate side of the business, I worked with the chief creative officer and UX researchers to design a new user interface for job search results. After taking over ownership of the recruiter product, I implemented a new brand design across all pages and touchpoints. The recruiter team started by updating key pages that a recruiter uses on a daily basis, and then moved on to areas of secondary and tertiary importance. I collaborated with sales directors, marketing staff, and a copywriter to produce landing pages intended to generate qualified leads for the sales team. I initiated and led a redesign effort for the recruiter product, with the goal of establishing an emotional connection to recruiters via new copy and visual design. Working closely with my UX researcher, I redesigned the search results that a recruiter sees. Both moderated and unmoderated testing revealed a clear preference for a flexible, tabular format that has a rich level of information at–a–glance. Recruiter information was re–organized and consolidated into a more user–friendly interface, with formerly disparate functionality brought into the same experience. I worked with the marketing team to produce a series of large banners and tabletop displays, which highlight the different user personas of our candidates. Directed the design and copy for a series of new Referral Hiring emails, which are aimed at getting candidates to sign their companies up for the referral product. The challenge was to craft a message that breaks through the noise of a candidate's daily communication stream. I worked with the marketing team to develop and test a series of 5 different campaign concepts.

Project Roles
Art Director
Company
Ladders
Skills
Art Direction, Design, Human-Centered Design, Sketch, User Research
Media
UX Designs, Visual Designs
Project Industries
Technology
Ladders
Ladders
Ladders
Ladders
Ladders
Ladders
Ladders
Ladders
Ladders
Ladders
Ladders
Ladders