Caffé Umbria is a full-service, wholesale coffee roaster based in Seattle with family roots that go back to the 1940s and Perugia, Italy. With expansion on the rise, they required a brand refresh that would strategically set them apart in a competitive marketplace.
The new brand links the Bizzarri family to their rich heritage in coffee making and their home in Perugia. Each of the brand's elements—like the Arco Etrusco and Griffin— were carefully sourced, researched, then included in the brand's toolkit.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design, Packaging Design
- Branding, Packaging
- Project Industries
- Beverage, Packaged Goods