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Innisfree: The Isle of Beauty

Green Tea Seed Serum–Innisfree’s signature product—was reformulated in Korea, and would follow with a relaunch in the US. This was likely to be the first time consumers heard about the brand, so it was an opportunity to deliver the brand story of innisfree as the “Beauty Green Tea Expert”. The Isle of Beauty digital and in store campaign would drive users to engage with the brand and generate social buzz.

Project Roles
Creative Director
Company
Cramer-Krasselt
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction
Media
Retail Designs, Social Media Content
Project Industries
Beauty
Innisfree: The Isle of Beauty
Innisfree: The Isle of Beauty
Innisfree: The Isle of Beauty
Innisfree: The Isle of Beauty
Collaborators