"Your Bigger, Better Dorm Bed" Instagram Story - (Northwestern Version)
The project was to create a short, eye-catching animated GIF highlighting the benefits of the company's mattress over standard Twin-XL beds, which could be used as an Instagram or Facebook "story". Using images from previous Roomie product photoshoots, I created the layout and workshopped the copy with my coworkers to create an animation. The final design I settled on was one which would be relatively simple to iterate for use in each of Roomie's various college-specific subcompanies by substituting logos and making slight changes to copy, which I subsequently did.
- Project Roles
- Animator, Copywriter, Designer
- Roomie, Inc.
- Adobe Photoshop, Copywriting, Digital, Mobile, Retouching, Social Media Strategy
- 2D Animations, Advertising, Branding, GIFs, Social Media Content, Social Media Copy, Taglines