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"Your Bigger, Better Dorm Bed" Instagram Story - (Northwestern Version)

The project was to create a short, eye-catching animated GIF highlighting the benefits of the company's mattress over standard Twin-XL beds, which could be used as an Instagram or Facebook "story". Using images from previous Roomie product photoshoots, I created the layout and workshopped the copy with my coworkers to create an animation. The final design I settled on was one which would be relatively simple to iterate for use in each of Roomie's various college-specific subcompanies by substituting logos and making slight changes to copy, which I subsequently did.

Project Roles
Animator, Copywriter, Designer
Roomie, Inc.
Adobe Photoshop, Copywriting, Digital, Mobile, Retouching, Social Media Strategy
2D Animations, Advertising, Branding, GIFs, Social Media Content, Social Media Copy, Taglines
"Your Bigger, Better Dorm Bed" Instagram Story - (Northwestern Version)