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West Taghkanic Diner branding

We collaborated with West Taghkanic Diner to create a brand identity that would reference everything from old time Americana to “Twin Peaks.” Since opening in early 2019, WTD’s reimagined look and delicious food has received incredible feedback, most recently from New York Mag’s Grub Street and The New York Times. WTD has been a staple of the greater Taghkanic area in upstate New York since 1953, paving the way for new owner, Kristopher Schram—who worked in several Michelin-starred restaurants, in and around California, and more recently in Copenhagen, Denmark, before returning to his hometown. WTD approached us to develop a new brand identity before opening, and asked that we reference the original look, including the well-known neon signage. Our flexible, handcrafted identity system allows for a to play transition, with several color palettes and multiple logo versions. Inspired by old-school hospitality signage and nostalgic pop-culture references, like David Lynch’s “Twin Peaks” and other films, we chose to play up a fun and “creepy-in-a-good way” vibe.

Project Roles
Creative Director, Designer
Company
West Taghkanic Diner
Skills
Adobe Illustrator, Brand Strategy, Creative Direction, Lettering
Media
Brand Guidelines, Brand Identity, Branding, Lettering, Logos
Project Industries
Restaurant
West Taghkanic Diner branding
West Taghkanic Diner branding
West Taghkanic Diner branding
West Taghkanic Diner branding
West Taghkanic Diner branding