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Visual Identity for Architectural Days

I created a visual identity for the Finnish Association of Architects’s Architectural Days 2019 event. The theme was Kuri ja järjestys (Discipline and Order), referring to the recent public discussion of the boxy architecture in Finland, among other things. The branding makes use of the Fit typeface, with its strong rhythm that resembles a condensed city; it makes the words kuri (discipline) and järjestys (order) look like brutalist architecture, which has block-like forms and raw concrete construction.

Project Roles
Art Director, Designer
Company
Finnish Association of Architects SAFA
Skills
Art Direction, Brand Strategy, Commercial, Creative Direction, Interactive, Print, Vector
Media
Brand Guidelines, Brand Identity, Branding, Typography
Project Industries
B2B, Education, Entertainment
Visual Identity for Architectural Days
Visual Identity for Architectural Days
Visual Identity for Architectural Days
Visual Identity for Architectural Days
Visual Identity for Architectural Days
Visual Identity for Architectural Days
Visual Identity for Architectural Days
Visual Identity for Architectural Days