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Kohl's 2019 Back-to-School Social Campaign

The Kohl’s 2019 Back-to-School social media campaign contained over 100 digital deliverables (both photo and video) concepted and executed by a motion designer, videographer and myself. The in-store marketing team had previously established messaging hierarchy, logo & lockup designs. My charge was to concept thumb-stopping media for Instagram, Pinterest, and Facebook, considering product priorities, brand focus and target audience, determined by Strategy partners. This section is being updated. Preview below.

Project Roles
Art Director
Company
Kohl's
Skills
Adobe Photoshop, Art Direction, Stop Motion
Media
Social Media Content
Project Industries
Retail
Kohl's 2019 Back-to-School Social Campaign
Kohl's 2019 Back-to-School Social Campaign
Kohl's 2019 Back-to-School Social Campaign
Kohl's 2019 Back-to-School Social Campaign