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Creating a sweet ecommerce experience for some of the most unique desserts in the word

Baked by Melissa is a chain of bakeries founded by Melissa Ben-Ishay in 2008, specializing in miniature cupcakes. As of 2018, Baked by Melissa has 14 locations in the New York City metropolitan area.

After launching their new Magento website there was a need to continue testing and improving the user experience of the shopping cart, checkout process, product filtering and categorization, product listing pages, and product detail pages which resulted in less questions and request for support from the customer service team.

Project Roles
UX/IA Designer
Company
Baked by Melissa
Skills
Comparative Analysis, Content Strategy, Information Architecture, Low / High Fidelity Prototyping, Usability Testing, User Research, Visual Development
Media
UX Designs, Visual Designs, Wireframes
Project Industries
Packaged Goods
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
Creating a sweet ecommerce experience for some of the most unique desserts in the word
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