CPG plant-based dairy portfolio shopper activation
This unexpected exploration of flavors and ingredients from America’s favorite plant-based dairy company drives trial of a wide range of plant-based products to inspire our consumers to go from sacrifice to surprising satisfaction. Treat truck and social engagement at events, blind taste tests, retailer-specific offers, ConnectedTV, packaging cues and store wayfinding, cross-category promotion, influencer content, and enhanced sampling.
- Project Roles
- Art Director, Creative Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Creative Direction
- Advertising, Branded Content, Branding, Concept Art, Customer Journey Map, Events, Icons, Interactive Installations, Retail Designs, Wayfinding
- Project Industries
- Advertising, Packaged Goods, Retail