National television show, promotional interstitials, digital activation

Shopper marketing: 17-episode national television show featuring celebrity chef host Pat Neely created for a value channel retailer. Drove brand awareness, increased quality perception and earned significant ROI with the involvement of multiple name-brand supplier sponsorships. Interactive engagement online allowed viewers to play along at home.
ANA REGGIE Award Gold winner: best marketing campaign, entertainment category (2017)
TELLY Award Bronze winner (2017)
The Content Marketing Institute: Best Content Marketing Program in Retail (2017)

Project Roles
Creative Director
Company
Epsilon
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Broadcast, Copywriting, Creative Direction, Digital, Editing, Interactive, Radio, Styling, TV
Media
Commercials - Broadcast, Commercials - Radio, Scripted TV, Unscripted TV, Websites
Project Industries
Entertainment, Packaged Goods, Retail
National television show, promotional interstitials, digital activation
National television show, promotional interstitials, digital activation
National television show, promotional interstitials, digital activation
Support