Shopper marketing: 17-episode national television show featuring celebrity chef host Pat Neely created for a value channel retailer. Drove brand awareness, increased quality perception and earned significant ROI with the involvement of multiple name-brand supplier sponsorships. Interactive engagement online allowed viewers to play along at home.
ANA REGGIE Award Gold winner: best marketing campaign, entertainment category (2017)
TELLY Award Bronze winner (2017)
The Content Marketing Institute: Best Content Marketing Program in Retail (2017)