😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Lara Creative Director / Art Director / Designer
Multiple Sclerosis campaign evolution, eCRM and testimonial program
Evolved campaign for blockbuster Multiple Sclerosis (MS) treatment leveraged the longtime brand equity of the sun to connect to brighter outcomes possible with early treatment. Print, video, eCrm, digital, detailing tools, convention presence, direct mail, testimonial program featuring real KOL neurologists and patients.
- Project Roles
- Art Director, Creative Director
- Company
- Havas Life
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Buying, Art Direction, Conceptual, Copywriting, Creative Direction, Creative Strategy, Design, Front-End Development, Learning Experience Design, Lifestyle
- Media
- Advertising, Brand Guidelines, Branded Content, Branding, Commercials - Video, Data Visualization, Infographics, Mobile Apps, Photography, Websites
- Project Industries
- Advertising, Education, Health/Pharma
