T-Mobile x Ariana - You Want It? You Got It.

The biggest music artist of 2019 partnered with the most magenta wireless carrier of all time. We hooked customers up, hooked music lovers up, and even hooked up the fight for LGBTQ+ rights. Endeavor spearheaded the partnership, led the messaging, delighted lots of fans with giant rings, turned T-Mobile stores into karaoke booths for ticket giveaways, brought a scene from the music video on tour, and cut this nifty case study