YouTube Music NYRE
As the presenting sponsor of New Year’s Rockin Eve 2018, YouTube Music had a backstage pass to performances and interviews with 15 of the year's biggest names in music. We created a way for the brand to highlight their tight relationship with artists on their social feeds: shooting, designing and executing a one-night campaign on @youtubemusic.
- Project Roles
- Copywriter, Creative Director
- YouTube Music
- Copywriting, Creative Direction, Creative Strategy
- Social Media Content
- Project Industries