We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
HiFi Athletics

Hifi Athletics is a boxing-inspired streetwear brand. It creates considered apparel to empower women, non-binary, and trans people in combat sports and beyond by subverting the macho narrative of boxing to make it their own. Launching soon. The purpose of the brand is to push the culture of women, non-binary, and trans people in boxing forward by spreading awareness and building a brand that boxing aficionados and streetwear enthusiasts alike can rally around. I created the brand identity and all digital assets for HiFi. The concept pushes a streetwear aesthetic with quirky collages elements, bright colors, and graphics that promote diversity and inclusion within the sport and outside it.

Project Roles
Creative Director, Designer, Illustrator
Company
Butter Studio
Skills
Adobe Illustrator, Creative Direction, Design
Media
Brand Identity, Branding
Project Industries
Fashion, Sports
HiFi Athletics
HiFi Athletics
HiFi Athletics
HiFi Athletics
Collaborators