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Pop-Tarts go to College

THE PROBLEM Pop-Tarts will always be a kid's fan favorite food. Where they struggle is getting older groups to buy Pop-Tarts as well. How can Pop-Tarts expand its brand to appeal to older groups and appear less childish? OUR INSIGHT While kids value food that is tasty and colorful, college students value food that is convenient. OUR SOLUTION A campaign inserting Pop-Tarts into the college experience.

Project Roles
Copywriter
Company
Kellogg's
Skills
Copywriting
Media
Advertising
Pop-Tarts go to College