Pop-Tarts go to College
Pop-Tarts will always be a kid's fan favorite food. Where they struggle is getting older groups to buy Pop-Tarts as well. How can Pop-Tarts expand its brand to appeal to older groups and appear less childish?
While kids value food that is tasty and colorful, college students value food that is convenient.
A campaign inserting Pop-Tarts into the college experience.
- Project Roles