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Colgate - Wisps

OVERVIEW: Punchy, humorous social media content highlighting the ease of use and product benefits for on-the-go professionals. GOALS: Pivot consumer perception of product, brand awareness, sales lift. OUTCOMES: Brand’s top converting social content to date. Beat all Brand benchmarks for conversion on social. Content expanded for use on Amazon product pages as well.

Project Roles
Content Strategist, Creative Director, Director, Executive Producer, Post Producer
Company
MikMak for Colgate
Skills
Adobe Premiere Pro, After Effects, Commercial, Content Strategy, Creative Direction, Creative Strategy, E-Commerce, Editing, Filmmaking, Finishing, Management of Teams 10-20, Marketing Strategy, Music, Post-Production, Producing, Project Management, Storyboarding, Wrangling - Creatives
Media
Advertising, Commercials - Video, Social Media Content
Project Industries
Advertising, Health/Pharma, Packaged Goods
Colgate - Wisps
Colgate - Wisps
Collaborators