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Colgate - Wisps
OVERVIEW: Punchy, humorous social media content highlighting the ease of use and product benefits for on-the-go professionals. GOALS: Pivot consumer perception of product, brand awareness, sales lift. OUTCOMES: Brand’s top converting social content to date. Beat all Brand benchmarks for conversion on social. Content expanded for use on Amazon product pages as well.
- Project Roles
- Content Strategist, Creative Director, Director, Executive Producer, Post Producer
- Company
- MikMak for Colgate
- Skills
- Adobe Premiere Pro, After Effects, Commercial, Content Strategy, Creative Direction, Creative Strategy, E-Commerce, Editing, Filmmaking, Finishing, Management of Teams 10-20, Marketing Strategy, Music, Post-Production, Producing, Project Management, Storyboarding, Wrangling - Creatives
- Media
- Advertising, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Health/Pharma, Packaged Goods
