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P&G - Secret Clinical Strength Deodorant
OVERVIEW: High energy social media content featuring female athletes in the heat of peak performance. GOALS: Pivot consumer perception of product, increased brand awareness, sales lift. OUTCOMES: The Brand’s top converting social content to date, beat all Brand benchmarks for conversion on social. Content usage and run renewed twice based on success.
- Project Roles
- Content Strategist, Creative Director, Executive Producer, Post Producer
- Company
- MikMak for Proctor & Gamble
- Skills
- Adobe Premiere Pro, After Effects, Commercial, Conceptual, Content Strategy, Creative Direction, Creative Strategy, Design, E-Commerce, Editing, Filmmaking, Finishing, Management of Teams 10-20, Marketing Strategy, Music, Post-Production, Producing, Project Management, Storyboarding, Wrangling - Creatives
- Media
- Advertising, Branded Content, Commercials - Video, E-commerce Platforms, Social Media Content
- Project Industries
- Advertising, Beauty, Packaged Goods, Retail
