P&G - Secret Clinical Strength Deodorant

OVERVIEW: High energy social media content featuring female athletes in the heat of peak performance. GOALS: Pivot consumer perception of product, increased brand awareness, sales lift. OUTCOMES: The Brand’s top converting social content to date, beat all Brand benchmarks for conversion on social. Content usage and run renewed twice based on success.

Project Roles
Content Strategist, Creative Director, Executive Producer, Post Producer
MikMak for Proctor & Gamble
Adobe Premiere Pro, After Effects, Commercial, Conceptual, Content Strategy, Creative Direction, Creative Strategy, Design, E-Commerce, Editing, Filmmaking, Finishing, Management of Teams 10-20, Marketing Strategy, Music, Post-Production, Producing, Project Management, Storyboarding, Wrangling - Creatives
Advertising, Branded Content, Commercials - Video, E-commerce Platforms, Social Media Content
Project Industries
Advertising, Beauty, Packaged Goods, Retail
P&G - Secret Clinical Strength Deodorant
P&G - Secret Clinical Strength Deodorant