AT&T Thematic Photoshoot

Our photography aims to inspire our audience and provide a relevant representation of the value we bring to our customers’ lives. I felt the brand desperately needed to move away from cheesy stock imagery that wasn't consistent, unique, or compelling. I conceptualized, strategized, and produced a library of custom imagery to help set the path for the new AT&T. I lead the initial styling, casting and persona development for the shoot.