Client Product Development (NDA)
Multi-million dollar project for to develop a new offering, included a new brand (name, logo, visual, verbal), app, web, and marketing. I was the product lead for a cross-functional team of +100 people, organized of five self-sustaining app teams, one marketing website team, and one marketing team. Managed the individual team producers, each serving as scrum master for their group. Departments included XD, design, copy, tech, and motion. Integrated with client tech team and product owners. The product was complex, including registration, account creation and management, payment, data management, e-comm, community, communication system (chatbot, push notifications, email, customer service rep integration).