American Express OPEN / more than a card

To show that American Express OPEN is more than just a card, we presented how each card has power to grow their business. Inspired by model kits, we transformed the cards into what business owners needed. From expanding their office space to filling a big order, OPEN is there for every step of the journey.

Project Roles
Art Director
Company
Ogilvy & Mather
Skills
Art Direction, Conceptual
Media
Advertising, Brand Films
Project Industries
Advertising, B2B
Collaborators
Support