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Casper
I developed the brand strategy, tone of voice, website copy, and OOH campaigns for the launch of Casper and the subsequent launch of their sheets and pillows. (while at Red Antler)
- Project Roles
- Copywriter, Strategist
- Company
- Casper Mattress
- Skills
- Brand Strategy, Copywriting
- Media
- Advertising, Brand Guidelines, Brand Identity, Branding, Websites
- Project Industries
- Lifestyle
