Croatian tourism board brand refresh

The Croatian Tourism Board was looking for a fresh update to their current branding. Research began by delving into Croatia’s history and symbology, speaking with Croatians on the street, and taking a gauge of tourism boards from other countries. For anyone who has visited Croatia, seen their national teams play, or maybe even met a Croatian citizen, the chequy (šahovnica) or red checkerboard is synonymous with Croatian life. I worked with the existing slogan “Croatia, Full of Life” and this checkerboard to create a minimalist yet lively take on these symbols.