Instagram content for Reitdesign

Assigned to manage our studio's Instagram account, I was responsible for graphic treatments of static posts, gif animations, and stories. Looking at competitor accounts, I studied where we could improve in terms of branding consistency. Using brand standards as a base, I experimented with photographic, typographic, and vector-based graphic to create a curated system to our posts.

Working with a copywriter on static posts, we targeted our content towards audiences we wanted to attract.