Ben & Erin Love Cracker Barrel

Ben & Erin Napier, stars of HGTV’s hit show Home Town, are actual Cracker Barrel fans. The brand feels like home to them, which is special, because they’re two people who know a thing or two about making places feel a little more like home. So we asked them to share their love with our audience (and theirs) on Instagram. I was the lead creative on a project that produced over 15 videos and additional pieces of organic social content.