Tic Tac - Father's Day
On Father’s Day, Tic Tac wanted to speak to dads in an attention grabbing way. To do so we spoke to young dads who love attention.
"Cufflinks x Tic Tac" were fashion inspired, white gold plated cufflinks designed to carry real mints, two at a time. We first teased the pairs online with a drop video, then shipped pairs to dad-influencers who promoted a giveaway sweepstakes for more dads online.
- Project Roles
- 247 Laundry Service
- Copywriting, Creative Direction
- Commercials - Video
- Project Industries