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Tic Tac - Father's Day

On Father’s Day, Tic Tac wanted to speak to dads in an attention grabbing way. To do so we spoke to young dads who love attention. "Cufflinks x Tic Tac" were fashion inspired, white gold plated cufflinks designed to carry real mints, two at a time. We first teased the pairs online with a drop video, then shipped pairs to dad-influencers who promoted a giveaway sweepstakes for more dads online. Gucci?

Project Roles
Copywriter
Company
247 Laundry Service
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Advertising
Tic Tac - Father's Day
Tic Tac - Father's Day
Tic Tac - Father's Day
Tic Tac - Father's Day
Tic Tac - Father's Day
Tic Tac - Father's Day
Tic Tac - Father's Day