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Better Money Habits

Challenge Financial education is something most Americans fail, quite miserably at that. Being America's largest financial institution meant that Bank of America felt a responsibility to help educate its consumers and the general public on the ins and outs of finance. Insight For people to change any behavior, let alone finances, they need pathways from knowledge to behavior along with an ability to apply it. Strategy After speaking with financial experts, behavioral psychologists we settled on short digestible financial lessons to quickly teach simple, foundational basics and provide outlets for people to demonstrate new-found practical knowledge. Work Better Money Habits was created as part of Bank of America's corporate social responsibility and local market activations. A separate financial knowledge site was developed in conjunction with Sal Khan.

Project Roles
Strategist
Company
Hill Holliday
Skills
Creative Research, Ethnographic Research, User Behavior Research, User Research
Media
App Design, Branded Content, Branding, Customer Journey Map, Websites
Better Money Habits
Better Money Habits