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VW Trucks Multi Awarded Campaign

Before this campaign, VW Trucks assignments at AlmapBBDO was not charming, and all creative used to run away from them. We pivot this perception bringing this new creative approach to the category that disrupted the way this industry segment was perceived in the market. This account raised its advertising budget at that time after this campaign for more than 200%, and all VW Trucks campaign briefs were never the same anymore, until today.

Project Roles
Art Director
Company
AlmapBBDO
Skills
Art Direction, Conceptual, Design, Producing, Product Development, Still Life Photography
Media
Billboards, Brand Films, Commercials - Broadcast, Magazines, Social Media Content
Project Industries
Automotive
VW Trucks Multi Awarded Campaign
VW Trucks Multi Awarded Campaign
VW Trucks Multi Awarded Campaign
VW Trucks Multi Awarded Campaign
VW Trucks Multi Awarded Campaign