VW Trucks Multi Awarded Campaign
Before this campaign, VW Trucks assignments at AlmapBBDO was not charming, and all creative used to run away from them. We pivot this perception bringing this new creative approach to the category that disrupted the way this industry segment was perceived in the market. This account raised its advertising budget at that time after this campaign for more than 200%, and all VW Trucks campaign briefs were never the same anymore, until today.
- Project Roles
- Art Director
- Art Direction, Conceptual, Design, Producing, Product Development, Still Life Photography
- Billboards, Brand Films, Commercials - Broadcast, Magazines, Social Media Content
- Project Industries